The end of the year is a great time to recognize the achievements of your colleagues, standout projects and initiatives, and groups who are setting the standards of excellence in your industry. A great way to celebrate is by hosting an awards ceremony for your company; not only does this honor those who stand out and boost organization morale, but an awards ceremony can also act as a marketing tool.
Whether you’re in the middle of planning or considering hosting your company’s first awards ceremony, make sure your event is top-notch by considering the following:
Get Everyone Excited: Award ceremonies like the Oscars, Webby Awards and Grammys are well known and highly celebrated – who says your awards night can’t be your industry’s Golden Globes? Consider opening nominations to brands you frequently collaborate with, and other companies in your industry; this allows your colleagues to mingle with other great minds and gives your company room to advertise your capabilities to a wider audience. Be sure to make the submission and nomination process for your awards night easy and clear for maximum participation.
Make it Fun: Inviting attendees to share a night with you, especially during the holiday season, is a big ask. Make it too good to pass up by getting a fun host, booking entertainment, inviting an intriguing keynote speaker, hosting at a unique venue, asking your guests to “dress to impress,” and catering awesome food and drinks. Also, consider scheduling your awards ceremony strategically – if everyone will be in town for an end of quarter meeting or a holiday party close to the same time, it’s more likely that your colleagues will RSVP “yes.”
Share It: Creating content around your awards ceremony not only allows the participants to share their accomplishments with their family and friends, but it also provides your marketing team with the opportunity to showcase your brand’s level of excellence. Consider live-streaming the event on social media, posting photos and videos, including a photo booth or red carpet for guests, coining a custom hashtag and summarizing the night’s highlights in the company newsletter and blog.
Offer a Variety of Awards: In addition to the traditional awards for top sales and milestone years of service, be sure to offer more awards that diversify your winner’s circle. Consider a “hero” award for someone who leads in your company’s charitable initiatives, a “spirit” award for the colleague who best represents your company’s values, and a “people’s choice” award that allows for all employees to vote for an exceptional co-worker.
Make the Awards Pop: The Tonys and Emmys offer highly coveted, iconic trophies to their winners – why can’t your awards night do the same? Check out some of our favorites for design inspiration:
We hope that your end of the year awards ceremony is a fun and unforgettable experience. Need more design guidance? The experts at Acrylic Warehouse are always ready to help; contact our recognition specialists for more information on our wide variety of awards and customization options.